Guru Ka Gyan - Gurudev Prasad

In the midst of a brand workshop that I was conducting recently one of the participants asked me smirkingly “So, as a brand professiona......

9 Years Ago

So, Sanpdeal got itself a new logo. It took me a bit to figure out that it’s a (delivery) box. Actually, the press release had to demys......

9 Years Ago

Twenty months since I started on my own and what an incredible journey it has been. I still remember the last week of my job. Mind clou......

9 Years Ago

It’s closer to campaign time and the launch countdown has started: Product Availability: Check Distribution Set-up: Check Pro......

9 Years Ago

A typical discussion on product enhancement with a founder or CEO of a B2C tech company begins with the ubiquitous question- “what’s the u......

10 Years Ago

26th November 2008: I returned home late at night after a cozy dinner with my wife at our favorite Italian restaurant. Everything was perfe......

10 Years Ago

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