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Recent blog posts from Lighthouse Insights
How Pantene India is transforming into a doer with #FreedomHair
Freedom Hair is a new brand campaign from Pantene India. Targeted towards the young Indian females with an intention to find a connection between keeping hair open and freedom...
6 Years Ago
How these four brands are thinking different this Diwali
Diwali is almost there and brands have been busy sharing Diwali Campaigns. Majority of them have struggled to think fresh except Axis Bank, SBI Life Insurance, Bajaj Allianz Life and ICICI Lombard...
6 Years Ago
Why is TikTok investing in #EduTok program in India
TikTok is extending the #EduTok program to offline with the objective of educating the youth. But why is the Chinese App investing so much in India? The answer is somewhere in not getting ban again an...
6 Years Ago
Mobile gaming the driving force of Indian online gaming
Online gaming in India is an INR62 billion robust market with an estimated 300 million gamers in FY19. In this story, I write about the profile of the mobile gamer and how mobile games are driving the...
6 Years Ago
Is Facebook really the champion of free speech
Speaking at Georgetown University Mark Zuckerberg referred to Facebook as a champion of "free-expression" even if that means uploading misleading ads. Facebook wants to make money and leave the platfo...
6 Years Ago
Is belief enough for smokers to quit and buy Nicotex
In India, the smoking de-addiction segment is valued at over Rs 100 crore annually, and nicotine polacrilex products constitute around 70% of the segment. Nicotex a dominant player has launched We Bel...
6 Years Ago
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