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Sanjeev Saikia's SanjeevSaikiaArt

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It’s not creative unless it gels - sorry Mr. Ogilvy!

Updated 9 Years Ago

By Sanjeev Saikia

It’s Not Creative Unless It Gels - Sorry Mr. Ogilvy!

David Ogilvy had quoted the advertising mantra of Benton & Bowles ‘it’s not creative unless it sells’ in his iconic book on advertising...

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