How I Moved From Creative To Client-Side, With Google…#truestory!
In the nearly three years since I joined Google India, I’ve lost track of the number of times people have asked me what I do. (And no, the designation doesn’t seem to help.) I’ve …...
7 Years Ago
Marketers, Rethink What Your #SocialMedia Should Be Doing
Rethink your social media strategy in 2017....
7 Years Ago
Digital Marketing: Educating The Evangelists
Digital marketing has come a long way since 2009, the year I was seduced by the Digital Side of the Force. Awareness has increased dramatically. Agencies, publishers, media houses and ad networks a…...
7 Years Ago
What I’ve Learned About Digital Design In 2015
I won’t bore you with a deep introduction talking about how technology is shaping an emerging India. We’re all familiar with the startup explosion, the firestorm that is social media and the inex...
7 Years Ago
Is TV Broken?
Stray thoughts on the changing nature of entertainment in the post-digital age. A simple truth: there’s some dissonance between the way people (want to) consume video content and the way TV serves â...
7 Years Ago
Making Influencer Marketing Credible Again
This post is probably going to rake up some controversy, but I’m going to write it anyway. Over the last year or so, I’ve been watching social media closely. I’ve been hearing whi…...
8 Years Ago
