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Sramana Mitra's Sramana Mitra On Strategy

Entrepreneur and Strategy Consultant Sramana Mitra's
technology and entrepreneurship blog, written from the
cultural context of Silicon Valley.

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Billion Dollar Unicorns: Should Box Acquire Canva? | Sramana Mitra

Updated 5 Years Ago

Billion Dollar Unicorns: Should Box Acquire Canva? | Sramana Mitra
According to a recent report, the global computer graphics design software market is estimated to grow at 6.5% annually to reach $280.15 billion by 2025. While the industry has big names like Adobe Illustrator and Adobe Photoshop as the leading players, startups like Billion Dollar Unicorn Canva are also making their presence felt. Canva's Offerings The idea behind Sydney-based Canva came to co-founder Melanie Perkins back in 2007. At the University of Western Australia, Melanie was teaching students how to use programs such as InDesign and Photoshop. She realized that these programs were not only difficult to learn but also difficult to use. She soon came up with an idea of wanting to build an online tool that could help create school yearbooks. She partnered with her co-founder Cliff Obrecht, and together, the two took out a loan to launch their first entrepreneurial venture, Fusion Books. Fusion Books taught both of them the core principles of running a business. But the two still
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