According to Market Research Future, the Indian online food ordering market is expected to grow at a CAGR of 16.2% to $17.02 billion by 2023 driven by the rising number of logistics providers. A rising trend in the sector is the cloud kitchen model, which is being adopted by restaurants, delivery companies, and even cab services. A rising cloud kitchen player is Rebel Foods, which was earlier known as Faasos. Rebel Foods' Journey Pune-based Faasos was founded in 2004 by INSEAD alumni Jaydeep Barman and Kallol Banerjee and incorporated in 2011. They wanted to build a national quick-service chain with small-format restaurants and home delivery for Indian wraps. Over the next two years, Faasos expanded rapidly, opening 75 restaurants across India's major cities. Around 2014 when restaurant aggregators Zomato and Foodpanda were gaining ground and Swiggy was making a mark in the food delivery market, Jaydeep realized that about 70% of his business was through deliveries. The company then