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Sramana Mitra's Sramana Mitra On Strategy

Entrepreneur and Strategy Consultant Sramana Mitra's
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What is ShopClues' New Strategy? | Sramana Mitra

Updated 5 Years Ago

What Is ShopClues
Gurugram-based e-commerce marketplace ShopClues has tightened its reins and trimmed its losses. In October 2018, ShopClues reportedly broke even at the unit-economics level. ShopClues' Financials Founded in 2011, ShopClues is more of an online flea market that focuses on the fragmented and unstructured retail in the smaller Tier II and Tier III cities. It has over 350,000 merchants and 28,000,000 products on its platform. Read our earlier coverage: Billion Dollar Unicorns: Indian Small Town Marketplace ShopClues Looks Shaky For fiscal 2018, ShopClues reported a 44% growth in revenue to INR 271.29 crore ($37.42 million). Net losses narrowed by 40% to INR 208.14 crore ($28.17 million). Total expenses for the year were down 10% to $66.41 million with employee benefit expenses declining 8% to $15.32 million and advertising promotional expenses declining 9.65% to $17.93 million. Overall, ShopClues has raised $255.9 million in funding from investors including GIC, Tiger Global Management,
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