Customer loyalty in the digital age
Customer Loyalty in the Digital Age from Alok Ranjan Technology democratization has created a plethora of opportunities for brands to connect with consumers. Brands now need to understand what thei…...
9 Years Ago
Welcome to the Idea Economy!
The value of an Idea lies in the using of it – Thomas Edison In February 2016, Kickstarter, the largest crowdfunding platform, celebrated its 100,000th project funding for a visually st...
9 Years Ago
7 Deadly Sins of Digital Marketing
Be transparent, or perish! Brand loyalty is a passé. The customer today expects a no-nonsense attitude from brands. Amid a multitude of technology platforms to leverage, customers demand a unique a...
10 Years Ago
Consumer Decision Journey in the Digital Age
The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments for consumers through multiple touch points. Customer ret…...
11 Years Ago
Digital Darwinism: Adapting for the Enterprise Success
“It is not the strongest or the most intelligent who will survive but those who can best manage change.” – Charles Darwin Technology disruption has ushered in a period of ‘Digital Darwinism’...
11 Years Ago
Innovation: The Spice of Entrepreneurship
Folks, I will be speaking at the Entrepreneurship Event “Innovation: The Spice of Entrepreneurship” in Mumbai at Jamnalal Bajaj Institute of Management Studies(JBIMS) on April 05, 2014.…...
11 Years Ago
