A Blog On All Things Marketing. - Chaitanya Chunduri

There are ads that try and communicate a message of ‘contrast’ and there are those that communicate ‘similarity’. While the former type of ads ride on a diverse set of story…...

7 Years Ago

Counterfactual Thinking

Quick Read: We have all seen those ads that start with “what if…”? But did you know that behind the facade of their deliberate wacky-ness there is a method to their madness. In a…...

8 Years Ago

Nomadism

Quick Read: The idea of breaking free and getting lost has always fascinated us. Interestingly this idea manifests itself not just outdoors but also indoors. ...

8 Years Ago

The Stranger Self

Our future selves are strangers to us. For any brand marketer that wants to drive a habit change among people this could be a million dollar insight....

8 Years Ago