Of Similarities and Split Screen
There are ads that try and communicate a message of ‘contrast’ and there are those that communicate ‘similarity’. While the former type of ads ride on a diverse set of story…...
5 Years Ago
Counterfactual Thinking
Quick Read: We have all seen those ads that start with “what if…”? But did you know that behind the facade of their deliberate wacky-ness there is a method to their madness. In a…...
6 Years Ago
Nomadism
Quick Read: The idea of breaking free and getting lost has always fascinated us. Interestingly this idea manifests itself not just outdoors but also indoors. ...
6 Years Ago
The Stranger Self
Our future selves are strangers to us. For any brand marketer that wants to drive a habit change among people this could be a million dollar insight....
6 Years Ago
On Stock Footage
The ubiquitous stock footage that we see in most visual media around us can be more influential than we can imagine....
7 Years Ago
Contextual Codes
Think Contextual Codes, not Category Codes. Sometimes it could make a massive difference....
7 Years Ago
