The importance of LTV to CAC Ratio and why should it atleast be 3X?

Updated 6 Years Ago

Measuring the LTV:CAC ratio is important because you don’t want the cost of acquiring a customer to be higher than the value of the customer. Even if it is 1:1, it is harder to be profitable. Even …

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The importance of LTV to CAC Ratio and why should it atleast be 3X?

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