Tech companies in recent years have become so prominent and so large, that they are now some of the biggest companies in the world, and have the ability to make major disruptions based on the moves and changes they make. One company, Google, has recently shown their ambition to get into the Chinese market. However, given the differentiation and differing thoughts that take place among executives within the company, there are many risks to approaching this new market. Key Takeaways: CEO, Sundar Pichai, had gotten on stage with the intent of addressing Google employees interest in hearing about the China plans. As Pichai spoke, employees noted that the words spoken were being transcribed in real time by a press person. Kate Conger, of the New York Times, apparently had a source inside Google, which led one Google employee to react with uncouth language. "Employees who had been pressing top executives for answers about the company?s plans to build a censored search engine and news app